Strategic Online Marketing Plan for Kula Paradise and QueenKali

Kula Paradise Ltd. seeks to elevate its brand presence and market positioning for its QueenKali offerings, which focus on transformational healing and legacy creation. The project aims to develop a comprehensive online marketing strategy that enhances brand visibility and engages target audiences effectively. Learners will analyze current market trends and competitor strategies to identify growth opportunities and differentiate Kula Paradise's offerings as premium solutions. The project will involve researching digital marketing channels, content strategies, and audience engagement techniques. By applying classroom knowledge in digital marketing and strategic analysis, learners will create a cohesive plan that aligns with Kula Paradise's brand values and business objectives.

"Pave the Road" Doc Feature Film Social Media Marketing

5 Students OR 2 teams of 2-3 students Our award winning documentary film is heading towards a Netflix release. It is an important film that will influence the way we manage plastic waste. There are celebrity influencers involved and so we need to optimize our social media platforms. Mainly Facebook, Instagram, Youtube and Twitter. We would like students to help us with running our marketing campaign that is aligned with our film's vision, mission, and sector. Our mission is to change the behaviour and mindset re: throwing out plastic bags, and rather recycling to a network that can use the single-use plastic. We are aiming to create a large audience and movement through social media and influencer outreach. We will ensure the students have a clear understanding of what our vision is for our film based project. Film Synopsis: Kelly Mason’s poetic memoir, self-shot over a decade, documents hers’ and her children’s compassionate separation from their father to pave a new road, not only for the well-being of the broken family but for the planet itself. To accomplish this, we expect the student(s) will: Optimize the Facebook business platform, groups, work with Facebook Ads, and ConnectIO (UpViral) to optimize our reach. Assist with a virtual screenings and events to promote our film and impact campaign. Engage in social media micro-influencers, participate in sponsor collaborations and navigate an international landscape. Identify media outlets such as podcasts, publicists, journalists and university / college clubs and groups that are most beneficial to share our story Ultimately, you will be working on and engaging in content across all platforms (Facebook, Instagram, Twitter, YouTube and LinkedIn) for our film project, including video, social media reels, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Transformational Storytelling & Healing: Internship Opportunity

Join a groundbreaking enterprise at the intersection of cinematography, intuitive healing, and social impact. Our mission is to foster personal and professional transformation through authentic storytelling and holistic well-being. We cater to high-profile clients, families, and social entrepreneurs, offering a unique blend of services that address the mind, body, and spirit. About the Role:  We are seeking a passionate and creative intern to join our dynamic team. This role is ideal for individuals eager to learn and contribute to our innovative marketing strategies, with a focus on AI-driven social media campaigns.

PAVE THE ROAD FILM SEO and Social Media Strategy

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as Facebook business, Instagram Business, connect.io, wix.com We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: Being the top-ranked result for the keywords 'Pave the Road Film, Plastic Waste Solutions, Plastic Roads" This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.