Kula Paradise Ltd. seeks to elevate its brand presence and market positioning for its QueenKali offerings, which focus on transformational healing and legacy creation. The project aims to develop a comprehensive online marketing strategy that enhances brand visibility and engages target audiences effectively. Learners will analyze current market trends and competitor strategies to identify growth opportunities and differentiate Kula Paradise's offerings as premium solutions. The project will involve researching digital marketing channels, content strategies, and audience engagement techniques. By applying classroom knowledge in digital marketing and strategic analysis, learners will create a cohesive plan that aligns with Kula Paradise's brand values and business objectives.

The project deliverables include a detailed online marketing strategy document and a presentation summarizing key findings and recommendations. The strategy document should outline specific marketing channels, content ideas, and engagement tactics. Additionally, learners will provide a competitor analysis report highlighting growth opportunities and strategic advantages.