- Bio
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Growing up on the south side of Chicago, the founder of Fix Me a Dish never imagined becoming the driving force behind an online marketplace. However, their passion for software development, discovered during their time at Grambling State University, led them on a path to create that was beyond anything he could ever imagine.
After a decade of honing their skills as a developer, they decided to go beyond writing code and build Fix Me a Dish—an online platform helping people find a chef for their private events. As the solo founder, Karl wears multiple hats, handling everything from product development to sales, client relationships, and chef recruitment.
His commitment to effective communication, accountability, and setting high standards has been instrumental in bringing his vision to life. While challenges have emerged, Karl still finds the journey rewarding and looks forward to pushing the boundaries of dining experiences.
- Companies
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Toronto, Ontario, Canada
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- Categories
- UX design Digital marketing Lead generation Copy writing Marketing strategy
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Recent projects
Plate to Pixel: Fix Me a Dish UX/UI Strategy/Design Overhaul
The primary objective of this project is to evaluate and redesign Fix Me a Dish's current websites, optimizing for an intuitive and user-friendly two-sided marketplace. The redesign should adhere to the principle of allowing users to accomplish their main tasks within three clicks or less. Analyzing the current website and user experience. Developing a UX strategy to create an easy-to-use two-sided marketplace. Designing a UI to go along with the UX strategy. Optimizing website performance and assessing areas for improvement. Researching other variables that can improve the user experience. Testing the developed website and making improvements based on additional data.
Fix Me a Dish Marketing Strategy
The main goal of this project is to create a marketing strategy that leverages content of images, videos of events, and food dishes for Fix Me a Dish. This will involve several different steps for the learners, including: Researching the target audience and the types of content that would be most effective in engaging them. Developing a plan to create content that is visually appealing and engaging. Creating a content calendar that outlines the types of content to be created and when it should be released. Developing a strategy to promote the content across multiple platforms. Analyzing the effectiveness of the content and making adjustments as needed.