The main goal of this project is to create a marketing strategy that leverages content of images, videos of events, and food dishes for Fix Me a Dish. This will involve several different steps for the learners, including:

• Researching the target audience and the types of content that would be most effective in engaging them.
• Developing a plan to create content that is visually appealing and engaging.
• Creating a content calendar that outlines the types of content to be created and when it should be released.
• Developing a strategy to promote the content across multiple platforms.
• Analyzing the effectiveness of the content and making adjustments as needed.

By the end of the project, learners should demonstrate:

• Understanding of the target audience and the types of content that would be most effective in engaging them.
• Ability to create a content calendar that outlines the types of content to be created and when it should be released.
• Ability to develop a strategy to promote the content across multiple platforms.

Bonus steps would include:

• Create visually appealing and engaging content based on the social media platform.
• Analyze the effectiveness of the content and make adjustments as needed.
• Create a report analyzing the effectiveness of the content and making adjustments as needed.

Final deliverables should include:

• A content calendar outlining the types of content to be created and when it should be released.
• A strategy to promote the content across multiple platforms.

We will support learners in completing this project by offering:

• Dedicated time with the founder for guidance, mentorship, and answering questions.
• Access to essential tools and technology, including Canva for graphic design and Notion for project management.
• Regular meetings, either daily or weekly, to provide updates, discuss progress, and address any challenges.
• In-person meetings to foster a collaborative and supportive learning environment (If possible).
• Valuable data and insights to inform their marketing strategies and decision-making.
• Ongoing feedback and constructive evaluation to help learners refine their skills and improve their work.

By providing these resources and support, we aim to empower learners to successfully contribute to our marketing initiatives while gaining valuable experience and knowledge in the field.