Real Adulting 101 - Digital Marketing Strategy

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: Real Adulting 101 is looking for students to help with the implementation of a strong marketing strategy. This includes creating content that aligns with our brand (brand story to be shared with students), planning and executing the social media posts, and implementing an SEO strategy for both our website and socials. In our voice, we are fun, educational, real and sometimes a little bit sassy. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Content Creation with a specific focus on TikTok and Instagram. Implementation of an SEO Strategy Research and planning of Blog IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Please note appropriate projects can accommodate most students, regardless of field of study or experience. We may not be able to fill these roles exactly. Veuillez noter que les projets appropriés peuvent accueillir la plupart des étudiants, quel que soit leur domaine d'études ou leur expérience. Nous ne pourrons peut-être pas remplir ces rôles exactement. Content Creator x 2 SEO Strategist Communications (for both blogs and social media captions) FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Have the following content created that aligns with our brand, values and mission: 20 educational carousels, 15 saveable-worthy individual posts, 20 reels/tiktoks, 10 instagram story poll days, 20 blog posts (planned only; execution would be a bonus). Design and implement a clear and effective SEO strategy