Strategic Marketing - Communications/Branding/Digital Tools
This semester students working in small groups will apply their knowledge in marketing strategy to help your organization seize a marketing opportunity, develop a strategic digital marketing plan, or solve a current marketing challenge. The students will consider marketing research, strategy, digital promotional tools and marketing best practices to develop an integrated marketing communications plan.
Strategic Marketing - Communications/Branding/Digital Tools
PRLN8041
This semester students working in small groups will apply their knowledge in marketing strategy to help your organization seize a marketing opportunity, develop a strategic digital marketing plan, or solve a current marketing challenge. The students will consider marketing research, strategy, digital promotional tools and marketing best practices to develop an integrated marketing communications plan.