FIA Brand Audit and Strategic Enhancement

FIA (Feminine Intelligence Agency) is pioneering a new approach to women’s personal and professional empowerment by introducing Social Discernment (SD)—the ability to recognize covert manipulation, power dynamics, and hidden aggression before they escalate into harm. Students in the Brand Management course will conduct a comprehensive brand audit of FIA (Feminine Intelligence Agency) to assess its current brand positioning and provide strategic recommendations for improving brand awareness, audience engagement, and long-term brand equity. FIA is pioneering a new category of personal development called Social Discernment (SD)—a skill set designed to help women recognize covert aggression, manipulation tactics, and power dynamics before they become trapped in harmful relationships or workplace situations. However, one of our biggest challenges is that most women believe they are immune to abuse and don’t see themselves as potential targets—which means they are often resistant to engaging with any product framed as abuse prevention. Because of this, FIA has positioned Social Discernment as an exciting, must-have skill for high-achieving women rather than a defensive measure against abuse. Our challenge is ensuring that this framing works in practice—that women perceive Social Discernment as a powerful tool they want to invest in, rather than something they associate with vulnerability or victimhood. Students will conduct a brand analysis, evaluate FIA’s current Social Discernment campaign, and provide recommendations on how to refine and strengthen the brand to increase engagement, credibility, and market success. Key Branding Challenges & Objectives 1️⃣ Introducing a New Concept: Social Discernment Why SD Exists: Women vastly underestimate how covert aggression works. They assume abuse is obvious and dramatic, when in reality, the most dangerous forms of manipulation are subtle, strategic, and escalate slowly over time. Why Women Resist SD: Most women think "I’m smart, I would never fall for this," making it difficult to convince them to take proactive measures. Our Solution: Instead of framing SD as abuse prevention, we are marketing it as a fascinating and empowering skill set—something that gives women a tactical edge in all areas of life (romance, friendships, workplaces, and family). Your Task: Evaluate whether FIA’s current messaging and brand strategy around SD is working. Does it make Social Discernment feel like a must-have skill? Or does it still feel too close to “abuse prevention,” making women avoid it? 2️⃣ Brand Differentiation & Competitive Positioning We provide advanced-level training in covert power moves, manipulation tactics, and social strategy—teaching women to detect subtle aggression before it escalates. Your Task: Analyze competing brands in the women’s personal development space and develop a strategy for clearly positioning FIA as an elite-level skill-building platform, rather than just another self-help or empowerment initiative. 3️⃣ Evaluating & Strengthening FIA’s Brand Equity How well does FIA’s current branding explain what we do? Does our Social Discernment messaging make people want to engage—or does it still trigger resistance? Does FIA feel like an aspirational brand—something women want to associate with? How can we refine our messaging to make Social Discernment a trend that high-achieving women must know about? 4️⃣ Ensuring Brand Consistency Across Digital Channels FIA has multiple brand touchpoints, including a website, social media, digital products, and AI tools. Students will assess whether the brand’s messaging, visual identity, and tone are consistent across these platforms. They will provide recommendations for ensuring a unified, professional, and engaging brand presence that aligns with FIA’s mission.

Understanding the Health Impacts of Coercive Control

The Feminine Intelligence Agency seeks to collaborate with Mercy University’s Global Health course to explore the mental and neurological effects of coercive control. Coercive control involves subtle, ongoing manipulation through tactics like criticism, surveillance, and isolation, which can have profound impacts on mental health and brain function. This project aims to research and analyze how these behaviors affect brain chemistry, emotional regulation, and decision-making. By leveraging classroom knowledge in global health, students will conduct a comprehensive literature review and data analysis to understand these impacts. The ultimate goal is to produce a data-driven report that provides women with accessible, evidence-based insights into the health consequences of coercive control, empowering them to address harmful behavior confidently.

Strategic Partnership Development Plan

The Feminine Intelligence Agency (FIA) is a groundbreaking initiative dedicated to equipping women with tools and strategies to navigate complex interpersonal dynamics and counter manipulative power moves. Through educational resources, innovative tools like the Agency Calculator, and tailored workshops, FIA helps women recognize and mitigate manipulation tactics, fostering autonomy and resilience. The Feminine Intelligence Agency (FIA) is a mission-driven organization seeking to expand its impact through strategic partnerships. This project focuses on designing a structured and actionable partnership framework to help FIA collaborate with organizations in education, technology, and professional development. By leveraging shared resources and co-branded initiatives, FIA aims to optimize its growth potential and align with high-value partners. MBA candidates will act as consultants, applying their expertise in strategic operations and project management to identify potential partners, design collaboration models, and create sustainability strategies. The project will culminate in a comprehensive report and presentation, equipping FIA with the tools and insights needed to develop impactful partnerships that drive measurable growth.

Exploring Social Discernment: A Journalistic Approach

Are you ready to contribute to a cutting-edge conversation at the intersection of technology, human rights, and relationships? The Feminine Intelligence Agency (FIA) is seeking talented and driven student journalists to help us raise awareness and establish thought leadership in the emerging field of social discernment. At FIA, we focus on equipping women with the skills to recognize and respond effectively to manipulation and power dynamics, especially in a world increasingly shaped by generative AI, coercive control, and the erosion of women’s rights. Through your work, you’ll play a pivotal role in bringing these critical topics to a wider audience while building a portfolio of compelling and impactful features.