Promotional Campaign - Fall 2024
MKTG 3416
Looking to elevate your organization, and bring it to the next level? Bring on learners from Nipissing University to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools. Learners in this program/experience will be learning about importance of integrated marketing communication. They will be investigating different tools of the promotional mix toolbox (e.g., print and broadcast, out-of-home, PR, personal selling, advertising, social media, etc.) in order to understand the benefits and weaknesses of each tool and hence be able to use the appropriate one for a chosen campaign they are asked to develop.
Promotional Campaign
MKTG 3416
Looking to elevate your organization, and bring it to the next level? Bring on learners from Nipissing University to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools. Learners in this program/experience will be learning about importance of integrated marketing communication. They will be investigating different tools of the promotional mix toolbox (e.g., print and broadcast, out-of-home, PR, personal selling, advertising, social media, etc.) in order to understand the benefits and weaknesses of each tool and hence be able to use the appropriate one for a chosen campaign they are asked to develop.