As an SEO & Paid Ads Specialist, I executed SEO strategies—technical and on-page—using tools like Ubersuggest, Google Keyword Planner, and Google Analytics to improve keyword rankings and drive organic traffic. I optimized site elements and collaborated across teams to enhance UX and site structure. I managed Google Ads campaigns, including Shopping, Performance Max, Display, and Remarketing, while setting up Google Merchant Center and Tag Manager. I led Amazon marketplace management, optimizing listings via Helium10 and launching successful Amazon Ads campaigns with ACOS under 20%. Additionally, I drove brand visibility through multi-platform social media marketing, leveraging Buffer for scheduling and engagement growth.

As a Digital Marketing Specialist, I optimized website SEO by developing keyword-rich content, building backlinks, and submitting to directories. I tracked performance through technical audits, SERP ranking analysis, and site speed optimization. I managed Google Ads PPC campaigns by refining keywords, bids, and targeting strategies while running A/B tests to enhance ad copy. I created and managed automated email workflows in Zoho and validated leads sourced from LinkedIn. I generated B2B leads using LinkedIn Sales Navigator and wrote blog content on tech trends for LinkedIn and Medium. Additionally, I managed HR and company social media accounts, designing creatives and scheduling posts.

As a Marketing Assistant, I supported the execution of paid social media campaigns on Facebook and Instagram, optimizing targeting to improve ROI. I conducted market research and competitor analysis to align campaigns with emerging trends in fashion and retail. I coordinated product uploads and ensured website accuracy by updating pricing, descriptions, and banners in collaboration with cross-functional teams. Using Google Analytics, I tracked key campaign KPIs and generated weekly and monthly reports. I also managed email marketing efforts by segmenting customer lists and scheduling promotions in CRM systems. Additionally, I contributed to content creation for digital platforms to support marketing strategies.