Market Strategy for Local Tea Company

The primary focus for the student will be: Strategy - Develop an implementation plan for entering a new market; develop a go-to-market digital strategy; Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion).

Market Strategy for Local Tea Company

The primary focus for the student will be: Strategy - Develop an implementation plan for entering a new market; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals; and Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy (product, place, price, and promotion)

Social Media Campaign Strategy for Steve's Tea Company & Tearoom

The main goal for the project is to create a comprehensive social media campaign strategy for Steve's Tea Company & Tearoom, with a focus on Google and Tiktok. The strategy should aim to boost brand awareness, celebrate the company's 15 years in business, and increase online sales conversion rates. This will involve several different steps for the students, including: - Conducting market research to understand the target audience and their preferences on Google and Tiktok. - Developing a content calendar with engaging and relevant posts for both platforms. - Creating visually appealing and informative content, including videos, images, and written posts. - Implementing paid advertising campaigns on both Google and Tiktok to reach a wider audience based on market research - Analyzing the performance of the campaign and making adjustments based on the data.

Website Development

Our company advertises hundreds of products online. We hope to update and revamp our existing website to attract more customers. We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools, but we would prefer to stay with our current Shopify provider. This will involve several different steps for the students, including: Researching different site-building tools and their associated advantages / disadvantages. Conducting a needs analysis to determine which platform is most suitable. Building a website, with our assistance in providing the content. Providing training on updating and maintaining the website. Bonus steps in the process would also include: Testing prototypes with customers and refining ideas with feedback.