Media Contact List Update and Reporting

AFTER9, a dynamic media company, is seeking assistance in updating and optimizing its media contact list housed in AirTable. The current list requires a thorough review to ensure all contact information is accurate and up-to-date. This project aims to streamline communication efforts by refining the existing database and enhancing its usability. The goal is to provide AFTER9 with a reliable and efficient media contact list that can be used for future outreach and engagement. Additionally, the project involves generating insightful reports that analyze the current state of the media list, identifying trends, gaps, and opportunities for improvement. This project offers learners the chance to apply their skills in data management, analysis, and reporting, aligning with classroom knowledge in database management and communication strategies. Key tasks include: - Reviewing and updating contact information in AirTable. - Ensuring consistency and accuracy across all entries. - Generating reports that provide insights into the media list's current status. - Identifying potential areas for expansion or improvement in the contact list.

Fashion Production & Product Support

There are two main goals for this project: Optimize Production AFTER9 is moving its production overseas and requires support optimizing a number of tech packs, bill of materials and line sheets. We need support assessing which new colours to pursue for Fall 2024 and Spring 2025, as well as potentially optimizing the designs. Product Marketing Preparing Marketing Materials to market AFTER9 products as Class 1 Medical Devices - print collateral for Doctors, Website communication

Optimize a SEO and Social Media Strategy

AFTER9 is looking to take its social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google Constructing a content calendar to upload social media content for the maximum possible traffic Creating social media content using the most efficient keywords for our target audience while following the content calendar Identifying backlink opportunities on varous websites Bonus steps in the process would also include: Using our company’s social media analytics to tailor the content calendar to our customers activity, rather than general trends

AFTER9 Visual and Aesthetic Identity Development

The objective of this project is to create a cohesive and compelling visual and aesthetic identity for AFTER9, a company looking to establish a strong brand presence. The current challenge is the lack of a unified visual identity that resonates with the target audience and reflects the brand's core values, mission, and vision. This project will involve designing a comprehensive visual identity that includes elements such as logo design, color palette, typography, imagery, photography, and film style. The goal is to ensure consistency across all brand touchpoints, making the brand easily recognizable and memorable. The project will allow learners to apply their classroom knowledge in graphic design, marketing, and branding to a real-world scenario, enhancing their practical skills and understanding of brand development.