Service Marketing

We would like to collaborate with students to help promote our logistics and transportation services through social media content creation, review, and publishing. This hands-on project involves several key steps: Understanding our logistics business and target market , including local clients, commercial hauling needs, and industry pain points. Students will learn how trucking and delivery services are marketed in competitive environments. Reviewing and refining marketing content such as short-form social media posts, service promotion emails, digital brochures, and YouTube scripts that explain our services, showcase our fleet, and highlight our reliability. Publishing content across major platforms , including TikTok, Instagram, Facebook, and YouTube , following a scheduled content calendar. The goal is to grow our digital presence, drive traffic to our website, and engage potential clients with informative and relatable content. Managing and monitoring our social media accounts , ensuring they remain active, branded, and responsive. Students will help keep our channels fresh with consistent posting, community interaction, and up-to-date service promotions. By working directly with a logistics company, students will gain experience in applying social media strategy to a real-world industry, where marketing must balance professionalism, customer trust, and visual appeal.

Digital Marketing Content Creation

We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

AI Integration for Enhanced User Engagement

New Network Inc aims to elevate its website by integrating advanced artificial intelligence features to boost user engagement, streamline customer service, and enhance operational efficiency. The project focuses on developing and deploying AI-powered tools, including a smart chatbot for 24/7 customer support, personalized content recommendation systems, and intelligent data analytics for tracking user behavior. These enhancements are intended to provide a more interactive and tailored user experience, ultimately leading to increased customer satisfaction and retention. By leveraging AI technologies, New Network Inc seeks to automate routine tasks, allowing the company to allocate resources more effectively and focus on strategic growth initiatives. The project will provide learners with the opportunity to apply their knowledge of AI and web development in a real-world setting, fostering skills in machine learning, natural language processing, and data analysis.