Sales Process Optimization

Our company is hoping to improve our sales process to improve our ROI and overall operations. In this project, students will evaluate our current sales process, determine bottlenecks, and create recommendations as well as new training materials. Based on research and best practices you will develop new scripts for our sales staff to use to improve the quality and quantity of leads generated and increase the conversion rate. This will involve several different steps for the students, including: Evaluating our current sales process by speaking with sales representatives and examining our handbook and protocols. Researching industry sales processes and lead generation strategies. Create recommendations that will improve our leads and conversion rate. Writing new sales scripts for both phone calls and emails. Creating an updated sales process handbook.

Sales Process Optimization

Ecomtent enables brands to create content with Generative AI. Using Ecomtent's self-service tool, customers can create an infinite number of high-quality product images instantaneously, in any scenario, with a model of any age, ethnicity, or gender. Our company is hoping to improve our sales process to improve our ROI and overall operations. In this project, students will evaluate our current sales process, determine bottlenecks, and create recommendations as well as new training materials. This will involve: Evaluating our current sales process by speaking with sales representatives and examining our handbook and protocols. Researching industry sales processes and lead generation strategies. Create recommendations that will improve our leads and conversion rate. Writing new sales scripts for both phone calls and emails. Creating an updated sales process handbook

Foreign Marketing

Our company advertises thousands of products online. We would like to revamp our marketing as we have recently expanded into a foreign market. Together with our marketing team, we would like students to design new promotional material for the foreign market. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider. This will involve several different steps for the students, including: Researching the foreign market where we have recently expanded. Assessing our existing marketing strategy and efforts. Recommending new marketing tactics. Designing promotional material for various media. Bonus steps in the process would also include: Making multiple versions of marketing materials and testing them for comparison.

Social Media Content Creation for a Protein Bar Company (Zentein Nutrition)

Zentein Nutrition sells DELICIOUS protein bars. (Just search us up on Google or Amazon to read our reviews). Our sales strategy is primarily e-commerce to date, due to the fact that we launched right with the first wave of COVID-19. Because of all the store closures, we decided to shift strategies from a traditional food company and go fully e-commerce instead. In order to establish an online presence, one effective way is to social media, influencers, user generated content, and posts to garner attention, communicate with consumers, and maintain a positive brand image that encourages sharing, referrals, and posts. The main goal of this project is to create amazing social media content that can attract, inform, entertain, and convert audiences across Instagram, Tiktok, and more.