SEO Strategy
Ecomtent enables brands to create content with Generative AI. Using Ecomtent's self-service tool, customers can create an infinite number of high-quality product images instantaneously, in any scenario, with a model of any age, ethnicity, or gender. Our team is looking to take our online & social media presence to the next level in order to drive traffic to our pages. To do this, we hope to improve our search engine optimization, and create an optimal schedule for our social media posts to be uploaded. This will involve several different steps for the students, including: Researching keywords to determine the most relevant terms that our customers search for. Researching Search Engine Optimization requirements for us to rank on the first page of Google. Constructing a content calendar to upload social media content for the maximum possible traffic . Creating social media content using the most efficient keywords for our target audience while following the content calendar.
Engineering Freelance Portal Product Development
The main goal of this project is to create new products for the engineering freelance portal. This will involve several different steps for the students, including: - Researching the current market for engineering freelance services. - Developing a product concept and design. - Creating a prototype of the product. - Testing the prototype with users. - Refining the product based on user feedback. - Developing a marketing material for the product.
Lotus Addiction Therapy Inc. Product Specification Project
The goal of this project is to create product specifications with impact estimates based on the KPIs we are targeting for our company's product roadmap. This will involve researching and building out 1pagers and full specs given 1 liners from the product roadmap.
Social Media Marketing Campaign
Our company is in the process of launch and is looking to solve a very important problem. We hope to revamp our social media marketing to attract more customers. We would like to work with students to design a new social media marketing campaign for our company. This will involve several different steps for the students, including: Familiarizing themselves with our company’s products, social media campaign goals and target market. Identifying social media channels and strategies suitable for our company. Planning types of campaign content to create for each channel. Identifying metrics to monitor throughout the campaign. Creating a social media content calendar that outlines important steps in the campaign. Bonus steps in the process would also include: Recommending social media management tools to schedule our content.
Social Media Content Library
The goal of this project is to create a library of social media posts that can be used on our social channels, primarily LinkedIn and Twitter. The student should focus on content collection, creation and organization. Posts can be images or videos The goal is to find interesting strategies DTC / e-commerce brands are using on social media. Ideally posts that are going ‘viral’ (high volume of views and comments). Creative edits, controversial topics, unique campaigns and outside the box approaches are all great to reshare. Take screenshots of posts or recordings of videos that brands have shared and created an associated caption for the post. Posts can be found by searching through hashtags, trends, ads or pre-built lists. The lesser known the brand, the better.
" Zero Main Inc." needs a fresh branding approach to our green initiatives
Zero Main Inc. needs a fresh and youthful attitude towards green solutions to achieve Zero Hunger. We want you to be involved in: Creating a new branding guide that is new, including fonts, colors, logo usage and imagery to be used. Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions. Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc.) based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset using Canva for example, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide.
Optimizing ChatGPT Prompts for Elderado's SEO Content
Elderado aims to enhance its online presence by refining ChatGPT prompts to generate high-quality, engaging, and SEO-friendly content for its website. The current challenge lies in ensuring that the AI-generated content aligns with SEO best practices while maintaining engagement and relevance for the target audience. The first part of this project will involve analyzing existing prompts, identifying areas for improvement, and testing new prompt structures to optimize content output. The goal is to create a set of refined prompts that consistently produce content meeting Elderado's quality and SEO standards. The second part of this project will involve using the optimized prompts to generate, review, and publish content for Elderado. Learners will apply their knowledge of SEO principles, content creation, and AI interaction to achieve these objectives. The project will be completed by a team of learners specializing in digital marketing or a related field.
Website UX Design - REVAMP PROJECT
This role will focus on our website's UX & UI design optimization. It can potentially require a little custom coding to drive more organic traffic and better user experiences. The redesign needs to be built with foundational on-page SEO practices integrated. Our company's goal this year is to launch the revamped design of our website in 2025. This website will be used to attract enterprise-level clients in the B2B space. We are building the website on WIX but we are open to changing platforms if needed.
Media Project Grants Management System
Marketing & Media International Group Inc. seeks to streamline its grants management process for media projects. The current system is fragmented and inefficient, leading to delays and miscommunication. The goal of this project is to design a comprehensive grants management system that will centralize all grant-related activities, from application to reporting. This system should allow for easy tracking of grant applications, allocation of funds, and monitoring of project progress. The project will involve researching best practices in grants management, identifying key features needed for the system, and creating a prototype that can be tested and refined. By the end of the project, the team should have a clear understanding of how to implement a more efficient and user-friendly grants management system.
Digital Marketing Strategy and Content Development for Justice Chatbot Inc.
Justice Chatbot Inc. aims to enhance its digital presence and engage a broader audience through strategic digital marketing and compelling content. The project involves accelerating our comprehensive digital marketing strategy tailored to the legal tech industry. Students will write blogs in either English or French and create content in Justice Chatbot Inc.'s branding image and objectives. The project will also include the creation of case studies that highlight the successful implementation and impact of Justice Chatbot Inc.'s products. By applying classroom knowledge in digital marketing and content writing, students will gain practical experience in crafting strategies that drive engagement and growth. Project scope: Create content for social media based on the them and Go-to market strategy. KPIs will include blogs published and case studies published.