Douglas College

New Westminster, British Columbia, Canada

Marketing 3340: Promotional Strategy is an advanced course that equips learners with a comprehensive understanding of promotional techniques and strategies within the field of marketing. Throughout the course, students develop a range of skills and capabilities essential for creating effective promotional campaigns. Here is a series outlining what learners are capable of in Marketing 3340: Understanding Consumer Behavior: Learners can analyze and interpret consumer behavior, identifying key factors that influence purchasing decisions. They can create consumer profiles to target specific demographics effectively. Market Segmentation and Targeting: Students are proficient in identifying market segments and formulating targeted promotional strategies for each segment. They can assess the potential of different market segments and prioritize them based on strategic goals. Integrated Marketing Communication (IMC): Learners can develop integrated marketing communication plans that align with overall marketing objectives. They understand the synergy between various communication channels such as advertising, public relations, and digital marketing. Creative Content Development: Students are capable of generating creative and compelling content for promotional campaigns. They can apply principles of storytelling and visual communication to enhance the impact of promotional materials. Social Media Marketing: Learners can leverage various social media platforms for promotional purposes. They understand the nuances of social media algorithms and can develop strategies for increasing brand visibility and engagement. Data Analysis for Decision-Making: Students are adept at using data analytics tools to measure the effectiveness of promotional campaigns. They can interpret key performance indicators (KPIs) and make data-driven decisions to optimize future strategies. Brand Management: Learners can develop and implement strategies for brand building and brand positioning. They understand the importance of maintaining brand consistency across different promotional channels. Public Relations and Crisis Management: Students are capable of crafting and implementing public relations campaigns to enhance the brand's image. They can develop crisis management plans to mitigate negative publicity and protect the brand's reputation. Global Marketing Awareness: Learners have a global perspective on promotional strategies and can adapt campaigns for different cultural contexts. They understand the challenges and opportunities associated with marketing on a global scale. Ethical Considerations: Students are aware of ethical considerations in marketing and can develop promotional strategies that align with ethical standards. They understand the potential impact of promotional activities on society and can make responsible decisions. In conclusion, Marketing 3340 prepares learners with a diverse set of skills ranging from consumer behavior analysis to ethical marketing practices. Graduates from this course are well-equipped to design, implement, and assess effective promotional strategies in today's dynamic marketing landscape.

Douglas College

New Westminster, British Columbia, Canada

In this directed-studies formatted course, marketing students (in their final year of study) work in small groups to help organizations seize a marketing opportunity, develop a strategic marketing recommendations, or solve a current marketing challenge.The students will be utilizing marketing research, strategic thinking, promotional tools, and marketing best practices to create a report and presentation with their recommendations. This course aims to provide students practical marketing experience working with an organization.

Douglas College

New Westminster, British Columbia, Canada

Do you have a marketing promotion challenge you want to tackle? It takes an average of seven interactions with your brand before a customer buys. Make sure each interaction is working effectively towards a common goal with an integrated marketing and communications plan. In this project students working in groups will addresses the dynamics of creating successful promotional strategies your competitive environment. The will examine both the managerial activities of designing promotional campaigns, and the creative functions and considerations required for effective communication. The effects of promotion on the consumers for whom it is designed, and some methods for measuring the success of promotional initiatives will also be covered. Based on your organizational goals, student teams will develop a unique marketing communications campaign, informed by primary and secondary market research.

Douglas College

New Westminster, British Columbia, Canada

Do you have a marketing promotion challenge you want to tackle? It takes an average of seven interactions with your brand before a customer buys. Make sure each interaction is working effectively towards a common goal with an integrated marketing and communications plan. In this project students working in groups will addresses the dynamics of creating successful promotional strategies your competitive environment. The will examine both the managerial activities of designing promotional campaigns, and the creative functions and considerations required for effective communication. The effects of promotion on the consumers for whom it is designed, and some methods for measuring the success of promotional initiatives will also be covered. Based on your organizational goals, student teams will develop a unique marketing communications campaign, informed by primary and secondary market research.