Stratesco Group Inc. Digital Media Revamp
Stratesco Group Inc. aims to enhance its digital presence by improving its website and multimedia content for it's SoftSkillable Leadership development program. The current website lacks clarity in presenting program offerings and needs a more intuitive services./program purchasing process. Additionally, Stratesco seeks to establish a consistent audio brand for its upcoming podcast series and improve the quality of its video content. The project will involve redesigning the website to ensure user-friendly navigation and clear communication of program details. Furthermore, the team will create engaging podcast intros and outros that align with Stratesco's brand identity. Lastly, learners will assist in video creation and editing to produce polished and professional content. This project provides an opportunity for learners to apply their skills in web design, audio branding, and video editing, ensuring a cohesive digital experience for Stratesco's audience.
Digital Sales Funnel Framework for SoftSkillable Member Experience Program
The main goal for the project is to create a Digital Sales Funnel Framework with clear steps of each funnel stage and ongoing Management. This would apply to the sales events to drive memberships to the SoftSkillable program. The project should also outline recommended sales activities for each funnel stage.
Market Research and Online Communication Strategy for SoftSkillable™ Member Experience Program
The main goal for the project is to determine how the SoftSkillable™ Member Experience program compares to competitors through market research and to develop an online communication strategy to position the program as a good investment in an organization's bottom line. This will involve several different steps for the learners, including: - Conducting market research to analyze competitors' programs and their online communication strategies. - Identifying the unique selling points and value proposition of the SoftSkillable™ Member Experience program. - Developing an online communication strategy that highlights the program's strengths and positions it as a valuable investment. - Creating content for online platforms that effectively communicates the benefits and advantages of the program broken down into logical steps (i.e. month1: content x, month 2: content y, etc.)
SaaS Terms of Service Development
Our company has a Software as a Service (SaaS) web application which can host thousands of users every day. In order to protect ourselves legally, we need a user Terms of Service (ToS) agreement in which every user must agree to before using our product. We would like to collaborate with students to develop a ToS agreement and align with intended use, applicable laws, policies, or potential threats to our business in our space. Conducting background research on our existing product and possible ToS of relatable products. Conducting research into the latest laws and policies that might be applicable to our business. Developing a ToS agreement with reasonings behind choices, and highlights to areas needing clarification Making recommendations on key considerations to include in accompanying legal documents such as Acceptable Use Policy and Privacy Policy.
Privacy Policy
Our company will begin collecting and processing contact and potentially payment data from ta growing customer base. It is of utmost importance that we keep this data confidential and safely manage personal information in accordance with provincial and federal law We would like to collaborate with students to create an appropirate privacy policy. This policy builds trust with users and protects our company by transparently disclosing how we gather information. This will involve several different steps for the students, including: Familiarizing themselves with our mission and vision statements. Completing a needs assessment. Familiarizing themselves with company activities that involve the use of personal information. helping develop information management practices within the company in accordance with sound practices Recommending key elements for privacy policy and drafting the policy
Security Vulnerability Identification and Mitigation strategy - Microsoft and Web platform
We are in the development stage of an online learning platform that will take on clients on an annual membership basis. We will be building a client list, a sales and marketing contact list, and will eventually take payment online. The project has not developed a security protocol and does not employ any special software to enhance or protect data. This project would require a review of the security risks and vulnerabilities and implement the necessary protections. First, we would like students to get familiar with our product offering. We will provide a demo to provide a general understanding how it works. Second, students should spend time conducting research on state of the art pen testing technologies. Third, students should have a written plan of how to best determine vulnerabilities with a strategy to test and present it