Creative PSA and Branding Strategy for Social Impact Startup

The project involves developing a comprehensive Public Service Announcement (PSA) strategy and branding for Runwei™, aligning with the company's overarching marketing objectives. The goal is to create a compelling PSA that effectively communicates a socially responsible message while enhancing Runwei™'s brand image. Students will explore the business of brands, marketing strategies, and ethical considerations in advertising. They will engage in advertising strategy development, media planning, and creative testing. The project encourages students to apply classroom knowledge to real-world scenarios, focusing on identifying key performance indicators and measuring campaign success. By understanding historical advertising foundations and anticipating industry trends, students will craft a PSA strategy that resonates with the target audience and meets campaign objectives.