Trail Quest Adventures: Brand Identity & Immersive Tour Experience Design

Trail Quest Adventures Ltd., a start-up company launching in Whistler on May 15th, 2025, aims to establish itself as a premier walking tour experience filling a gap in the Whistler market for affordable family activities. The company seeks to develop a strong brand voice and a comprehensive social media marketing strategy to effectively position itself in the competitive tourism market. The owner co-owns another tour company and brings expertise.The project will focus on enhancing guest experiences by refining the tour design, ensuring it aligns with the brand's identity and appeals to the target audience. Learners will apply their knowledge of marketing, branding, and customer experience design to create a cohesive strategy that highlights Trail Quest's unique offerings. The project will involve analyzing current market trends, identifying key brand elements, and developing a social media content plan that engages potential customers.

Brand Identity and Graphic Design

Our organization needs some branding and graphic design help! We are looking for teams that can help amplify what makes us unique and create better messaging for our brand. This would include identifying areas of improvement and developing a plan for better promotion and brand awareness. Tasks include content creation, content management, and creating social media marketing plans and how to achieve them within a timeframe.

Creating Graphic Design Assets

Our company has had the same design assets, and although we have enjoyed this branding, we are looking to revamp and update our brand book. This may involve: Creating a new branding guide that is new, but still aligned with our existing branding including fonts, colors, logo usage and imagery to be used. Meeting with the project manager to evaluate the choices made for the branding book to ensure it is aligned with company branding goals, and making any necessary revisions. Designing and presenting thumbnails for design assets (banner ad, illustration, infographic, etc) based on the branding guide to be included in a proposal and presented to the project manager. Executing the full designs for each branding asset using Canva, based on the approved thumbnails. Creating multiple thumbnails with different color schemes based on the colors in the branding guide.

Brand Identity and Graphic Design

Our company is looking to solidify our identity and revamp the logo that we currently have. We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting. We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company. This will involve several different steps for the students, including: Researching the brand identity. Logo and name proposals that reflect who we are Work to create a branding guide for us to reference Help create prototypes using software tools that can be implemented in our marketing Research into the competitors to see what they are doing. Creating custom branding sheets with colours and logos.