Eco-Conscious Marketing Campaign for Labb's Biodegradable Product

Labb is launching a new biodegradable product and aims to build brand awareness while promoting its sustainability benefits. The project focuses on crafting a marketing strategy that resonates with environmentally conscious consumers. Learners will apply their classroom knowledge to create engaging marketing content for social media platforms, such as posts, reels, and visuals, that align with Labb's mission. The team will identify and research eco-conscious target audiences and analyze competitor positioning to inform their strategy. Additionally, learners will contribute to campaign ideas that highlight the product's environmental and health-friendly attributes. The goal is to develop a cohesive marketing approach that effectively communicates the product's value to the target audience.

Gen Z Engagement Strategy for Labb

Labb is seeking to enhance its presence among Gen Z and environmentally conscious consumers on social media platforms such as Instagram, TikTok, and YouTube. The project aims to analyze the competitive landscape to understand how competitors successfully engage these audiences. By focusing on social media interactions, the project will identify effective strategies and content that resonate with Gen Z. Additionally, the project will develop a digital market expansion strategy, incorporating social media content, influencer collaborations, and email marketing tactics tailored to Gen Z preferences. The project will also involve testing email marketing campaigns to evaluate their performance in terms of open rates, click-through rates, and engagement insights. Finally, the project will conduct social media usability testing to assess how Gen Z and environmentally friendly audiences interact with Labb's content, providing actionable recommendations to enhance engagement and shareability.

Product Launch Strategy

We want to expand our product offering with a new line. We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product.

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. The product is in the dental hygiene industry. We are looking for fun, creative and humorous ways to make a impact on social media to our target market. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.