Instagram Marketing for 171 Electric Bike Co.
The main goal for the project is to implement a comprehensive marketing strategy on Instagram for 171 Electric Bike Co. to enhance brand visibility, engage with the target audience, and drive sales growth. This will involve several different steps for the students, including: - Analyzing the current Instagram presence and engagement of 171 Electric Bike Co. - Developing a content calendar and strategy for increasing brand awareness and visibility. - Creating visually appealing and engaging content to showcase electric bikes. - Collaborating with influencers and partners to reach a broader audience. - Analyzing and optimizing marketing campaigns for better performance. - Establishing 171 Electric Bike Co. as a reputable and innovative brand in the electric bike industry on Instagram.
Analyzing the Economic Impact of Tariffs on Electric Bikes in Ontario
The 171 Electric Bike Company Inc. seeks to understand the economic implications of the recent tariffs imposed by the Trump administration on electric bikes imported into Ontario, Canada. This project aims to analyze how these tariffs affect the pricing, sales, and overall market dynamics of electric bikes in the region. Learners will apply their knowledge of international trade, economics, and market analysis to assess the short-term and long-term impacts of these tariffs. The project will involve researching historical data, current market trends, and potential consumer behavior changes due to increased costs. By understanding these factors, the company hopes to develop strategies to mitigate negative impacts and explore opportunities for growth in a changing economic landscape. This project aims to conduct a desktop study analyzing the impact of Trump’s new tariffs on imported electric bikes (e-bikes) and how Ontario's e-bike industry can benefit from this situation. The objective is to identify opportunities for local manufacturers, optimize supply chains, and develop marketing strategies to promote domestically produced e-bikes. This study will be completed within one month. Objectives Assess Tariff Impacts: Examine how the new tariffs affect pricing, demand, and supply of e-bikes in Ontario. Identify Local Manufacturing Opportunities: Research potential for local production to mitigate tariff impacts. Develop Marketing Strategies: Create strategies to promote the benefits of purchasing locally made e-bikes. Evaluate Supply Chain Adjustments: Analyze existing supply chains and identify areas for improvement.
Website Update and SEO Optimization Project
The main goal for the project is to update the 9-year-old website of 171 Electric Bike Company Inc. and maximize its SEO to attract and retain today's clients. This will involve several different steps for the learners, including: - Analyzing the current website design and functionality to identify areas for improvement. -website needs to appeal to women, tall people and first responders; - Updating the website using Shopify to ensure a modern and appealing look for today's clients. - Implementing SEO best practices to improve the website's search engine ranking and visibility. - Ensuring the website is user-friendly and optimized for mobile devices. - Integrating informative content about the company's philosophy and products to educate consumers.
Website Page Creation 171 Electric Bike Company
Our company has been serving thousands of customers for 9 years. However, our current website is outdated and requires updating. We would like to collaborate with students to create new pages that help users navigate the site and find up-to-date information. This will involve several different steps for the students, including: Identifying and researching useful web pages that can be included on our website. Creating new pages for the website, with our assistance in providing the content. Reviewing and updating old web pages to ensure consistency of information. Bonus steps in the process would also include: Recommending potential upgrades or features that can be included in the website
Instagram Marketing Strategy for 171 Electric Bike Co.
The main goal for the project is to implement a comprehensive marketing strategy on Instagram for 171 Electric Bike Co. to enhance brand visibility, engage with the target audience, and drive sales growth. This will involve several different steps for the students, including: - Analyzing the current Instagram presence and engagement of 171 Electric Bike Co. - Developing a content calendar and strategy for increasing brand awareness and visibility. - Creating visually appealing and engaging content to showcase electric bikes. - Collaborating with influencers and partners to reach a broader audience. - Analyzing and optimizing marketing campaigns for better performance. - Establishing 171 Electric Bike Co. as a reputable and innovative brand in the electric bike industry on Instagram.
Enhancing User Experience and Driving Sales for 171 Electric Website
The main goal for the project is to build brand awareness for 171 Electric Bike Company, increase sales, improve user experience, and generate leads for 171 Electric website. This will involve several different steps for the learners, including: -Google merchant & Google analytics optimization and seo - Analyzing the current user experience of the 171 Electric website. - Identifying areas for improvement in the website's user interface and overall experience. - Developing strategies to drive sales and generate leads through the website. - Implementing changes to the website based on the analysis and strategies developed. - Testing the website's new user experience and sales-driving features. - Measuring the impact of the changes on sales and lead generation.
Competitive Landscape Analysis for 171 Electric Bike Company Inc.
The main goal for the project is to build a competitive landscape for 171 Electric Bike Company Inc. and provide an analysis of the competitors. This will involve several different steps for the learners, including: - Researching and identifying direct competitors in the electric bike industry. Identify the difference between a rebranded ebike & one direct from the manufacturer like 171 Electric Bike Company. - Analyzing the products, pricing, and distribution channels of the identified competitors. - Evaluating the strengths, weaknesses, opportunities, and threats (SWOT analysis) of each competitor. - Comparing the supply chain and distribution methods of the competitors to 171 Electric Bike Company Inc.'s direct from the manufacturer approach. - Identifying potential areas of differentiation and competitive advantage for 171 Electric Bike Company Inc.
Shopify expertise for adding warehouses to website
The main goal for the project is to integrate various existing warehouses data onto the website of 171 Electric Bike Company Inc. This will involve setting up the pages required and link to the shipping section of website systems to ensure seamless inventory management and order fulfillment across multiple warehouses. The project will also aim to improve the overall user experience by providing accurate and real-time stock availability for customers. Warehouse locations California, Pennsylvania, British Columbia and Ontario.