Market research about new service ideas

Project background FurrySitter has been looking into various ideas for improving pet parents’ (customers) confidence in pet-care services and opening them to more choices. The known problems from pet parents included: They are unsure about the quality of pet-care services. They found that quality pet-care professionals are always fully booked. On top of the qualification and experience of pet-care professionals, we are considering adding technology elements to raise transparency during pet-care services, hoping to raise pet parents’ confidence and open them to more choices. What do we need to know through this project? Whether adding technology elements to pet-care services can make a difference and bring extra relief to customers What if technology elements are not helping much, what else are they looking for to help them find an appropriate pet-care professional faster and easier? Which is the group of customers interested in trying the new services (early adopters)

Vendor management strategy planning

As a platform connecting pet parents with trusted pet sitters, pet sitters played an indispensable role at FurrySitter. With their quality and trustworthy service, FurrySitter will be able to attract new and returning customers. Therefore, we need to keep the pet sitters warm and engaged so that they will stay with doing business on FurrySitter instead of on other platform. We would like students to help us with our email marketing plan by preparing communication materials to pet sitters (our major vendor) at different stages from pre-enrolling for FurrySitter, on-boarding to post-sales follow up. Deliverables To achieve the plan, students are expected to: Draft and send out invitations to pet sitters to join FurrySitter. Hoping to recruit 30 pet sitters to join FurrySitter. Prepare email communications at different points of communications throughout pet sitters’ on-boarding journey to build bonds with our brand. Prepare post-sales follow up communications with survey to improve FurrySitter’s service and keep pet sitters engaged with the brand Business students looking for B2B (busines-to-business) experience with good communication skills would be ideal for this project.

Product launch strategic planning

FurrySitter is getting ready to launch by Q1 2022. Hence, we would like to have student internships helping in our Go-to-market plan. Students who are looking for practical experience in Digital marketing and/ or Social media will be benefited from taking part in this project. Objectives We hope to achieve the following targets through our “Go-to-market” plan: Drive 100 pet parent leads through social media promotion Obtain 5 early adaptors Deliverables Students will have chances to work on: Email marketing Develop social media strategy (for Facebook, Instagram and Twitter) based on company visual, value and mission Content planning/ Prepare content calendar for pre-launch stage and early launch (3-month duration) Prepare social contents (text, visual, hashtag) that drive brand awareness and leads Business or Marketing students with excellent writing and social media visual creation skills would be ideal for this project.

Web development: Pet sitter searching and booking

The project background With lots of researches and validation, core features and attributes of the platform are identified. We are now looking into launching to the market by Q1 2022. Hence, we are looking into building our first minimum viable product (MVP) to acquire our first group of customers. Without a partner with IT and technical knowledge, building a MVP is not an easy task. The project details This project is not only about coding and web pages development. Participants of the project are expected to gain hands-on experience not only on website development, but also user journey design, user experience, web design, web analytics and digital marketing. The core items to be delivered in this project included: Pet sitter search function Pet sitter profile template Booking forms for new and returning customers Pet sitter registration forms As the website of FurrySitter is already in place on WordPress , these new functions and pages will be “add-on” to the existing website. These newly set up pages are also expected to follow best website practices by having web analytic coding ready, responsive to the mobile screen and search engine friendly . Project expectation The website is expected to be ready for launch by Mar 2022 at the latest. For students who are not familiar with website design, you can team up with your friends and schoolmates to cover up each other.