PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

GoEmerald to build, transform and scale with innovation. Our core competence is to orchestrate innovative ideas into scalable products, services and businesses. 1. Strategy: We separate the noise to define a clear success strategy, specific to your customer base and their needs. 2. Governance: We cultivate leadership, innovation culture and ecosystems towards a scalable customer journey. 3. Planning: We establish product-mindset and measurable OKRs among teams for a faster time to market.

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• All work will be performed remotely with periodic meetings with the leadership team
• Reviewing the GoEmerald's service and products offerings to document customer personas and creating personalized marketing and sales plans

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

• Project manager
• Business analyst
• Marketing specialist
• Sales specialist

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

• Customer profiles/ personas for each offering
• Marketing and sales plan for each offering

IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI:

• English

All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in?

• January cohort - January 3 to February 18 / Cohorte de janvier - 3 janvier au 18 février
• February cohort - February 7 to March 25 / Cohorte de février - 7 février au 25 mars

TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT:

• 70 hours

WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR?

• 4

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Gunjan Syal

EMAIL ADDRESS/ADRESSE E-MAIL: gunjan@gomerald.ca

Periodic reviews with the company leadership + mentorship