GTM for AI Services

Open Opened on August 15, 2025
Main contact
Wouessi Inc.
Toronto, Ontario, Canada
Rodrigue Fouafou
CEO and Founder
(169)
7
Project
300 hours per student
Student
Ontario, Canada
Advanced level

Project scope

Categories
Customer segmentation Digital marketing Lead generation Marketing strategy
Skills
cloud computing digital transformation strategic planning customer engagement operational efficiency market trend business process emerging technologies cyber security artificial intelligence
Details

The project aims to develop a comprehensive GTM strategy specifically tailored for services in artificial intelligence, cloud computing, and cybersecurity. The main aim is to get one paying customer. The Capstone project aims to address the following challenges and achieve these outcomes:

  1. Identify a High-Potential Customer Segment: Define a specific SME or enterprise segment (e.g., healthcare, finance, or manufacturing) with a clear need for Wouessi AI’s solutions, supported by market research.
  2. Develop Targeted Marketing Collateral: Create compelling, professional-grade materials (e.g., pitch decks, case studies, or whitepapers) to showcase Wouessi AI’s value proposition.
  3. Design a GTM Strategy: Build a data-driven GTM plan to engage and convert a paying customer, including lead generation, nurturing, and closing strategies.
  4. Leverage Emerging Technologies: Integrate AI-driven tools (e.g., analytics for customer insights or automation for outreach) to enhance the GTM strategy.
  5. Ensure Measurable Outcomes: Define KPIs and an analytics strategy to track the success of the GTM plan and ensure alignment with Wouessi AI’s ethical and scalable approach.


Deliverables

The project deliverables will include a detailed report outlining the proposed AI-driven digital transformation strategy for SMEs. This report will cover key components such as GTM strategy and cusotmer discovery insights as well as value proposition to the paying customer.

Mentorship
Domain expertise and knowledge

Providing specialized knowledge in the project subject area, with industry context.

Skills, knowledge and expertise

Sharing knowledge in specific technical skills, techniques, methodologies required for the project.

Hands-on support

Direct involvement in project tasks, offering guidance, and demonstrating techniques.

Regular meetings

Scheduled check-ins to discuss progress, address challenges, and provide feedback.

About the company

Company
Toronto, Ontario, Canada
11 - 50 employees
It & computing
Representation
Minority-Owned

Welcome to Wouessi Inc.
Driving Global Innovation Through Digital Excellence

At Wouessi, we bridge the gap between cutting-edge technology and transformative business solutions. As a Toronto-based AI and technology firm, we harness innovation, collaboration, and mentorship to redefine the future of work and digital excellence.

Our Mission
Empowering businesses worldwide by delivering tailored, impactful solutions in:
✅ Artificial Intelligence
✅ Machine Learning
✅ Digital Transformation

Through strategic partnerships with academic institutions and talent platforms like Riipen, we connect with diverse, innovative minds to tackle real-world challenges, shape industries, and set new standards for operational excellence.

Our Vision & Mission
🌍 Vision: To create a borderless world where digital innovation knows no limits.
🚀 Mission: To become a global leader in driving transformative initiatives that empower organizations and foster long-term growth through innovation, mentorship, and collaboration.

About Us
Founded by Rodrigue Fouafou, Wouessi Inc. has successfully scaled its operations by partnering with over 500 students and global talent. We take pride in our collaboration with Riipen, where our project-based internships offer real-world learning opportunities while driving operational success.

Our team of industry professionals and student interns brings a wealth of creativity, technical expertise, and diverse perspectives to every project. From AI-powered solutions to strategic consulting, we are committed to elevating our clients’ experiences and outcomes.

Why Wouessi?
🏆 Riipen Employer of the Month – Recognized for our commitment to mentorship and innovation.
🎓 Global Reach – Partnered with 50+ universities worldwide to connect with top-tier talent.
💡 Proven Success – Completed 300+ projects in AI, software development, and business management.
📈 Impact-Driven – Achieved a 25% improvement in project completion rates through Riipen collaborations.
🚀 Career Growth – Helped interns transition into leadership roles, including our current COO and Technical Director.

Get in Touch
📧 Email: Info@wouessi.com
🌍 Website: https://wouessi.com