The Bright Lights for Africa Foundation aims to enhance its online presence to better engage with its audience and promote its mission. The foundation is seeking to develop a comprehensive digital marketing strategy that leverages impactful content and engaging campaigns. The project involves analyzing the current digital footprint of the foundation and identifying areas for improvement. Learners will apply their knowledge of digital marketing to design newsletters, brochures, and social media content that align with the foundation's goals. The project will also include the creation of a campaign plan that resonates with the target audience, focusing on increasing awareness and support for the foundation's initiatives. This project provides an opportunity for learners to apply classroom knowledge in a real-world context, focusing on digital marketing strategies and content creation.

• The project deliverables include a detailed digital marketing strategy document outlining proposed improvements and strategies.
• Learners will also produce a set of designed newsletters and brochures ready for distribution.
• Additionally, a comprehensive campaign plan will be developed, including social media content and engagement strategies.
• Develop and implement digital marketing strategies to boost online visibility.
• Design and manage digital content, including newsletters, event materials, and brochures.
• Create and launch engaging campaigns to drive online and offline engagement.
• Collaborate with the Web Developer and Content Creator to produce dynamic website and social media content.
• Contribute creative ideas to effectively promote programs and campaigns.

These deliverables will collectively aim to strengthen the foundation's online presence and audience engagement.