Our company, Herb Immortal Inc., specializes in the production and distribution of organic herbal supplements and wellness products. We are looking to develop a comprehensive marketing strategy to increase brand awareness, reach a wider audience, and ultimately drive sales. This will involve several different steps for the students, including:

- Conducting market research to identify target demographics and consumer preferences.

- Developing a multi-channel marketing plan that includes social media, and email campaigns.

- Creating compelling content and visuals to engage our target audience and communicate our brand message.

- Collaborating with our team to establish a budget and timeline for the marketing strategy.

- Presenting the marketing strategy proposal to our company's stakeholders for approval.

By the end of the project, students should complete the following list of activities:

- A comprehensive market research report outlining target demographics, consumer preferences, and competitive analysis.

- A detailed multi-channel marketing plan with specific tactics and strategies for each platform.

- Engaging content and visuals tailored to our target audience and brand message.

- A budget and timeline proposal for the marketing strategy.

- A formal presentation of the marketing strategy proposal to our company's stakeholders.

Final deliverables:

- A finalized marketing strategy document including all research, plans, and proposals.

- A presentation deck to accompany the marketing strategy proposal.

- Recommendations for ongoing monitoring and optimization of the marketing efforts.

We offer regular meetings with students to help answer questions as needed. We will also offer any information or assets needed to complete the project.