Herb Immortal Inc. is seeking to enhance its brand positioning, increase brand awareness, and build long-term brand equity. The company aims to create a cohesive and impactful brand identity that resonates with its target audience, drives customer loyalty, and supports sustainable growth. The project involves developing and implementing a comprehensive brand management strategy that aligns with Herb Immortal's core values and market positioning. Students will analyze the current brand landscape, identify key areas for improvement, and propose actionable strategies to elevate the brand's presence in the market. This project provides an opportunity for learners to apply their classroom knowledge in marketing, branding, and strategic planning to a real-world business scenario.

Key tasks include:

Conducting a Brand Audit: Assess the current brand positioning, identifying strengths, weaknesses, and opportunities for improvement.

Researching Target Audience: Define the target audience and key market segments to ensure the brand resonates with the right consumers.

Developing Brand Positioning: Craft a clear and compelling brand positioning statement and key messaging that align with the company’s values and goals.

Creating Brand Identity Guidelines: Design a comprehensive guide that outlines the visual and verbal elements of the brand to ensure consistency across all channels.

Proposing a Brand Communication Plan: Develop a strategic plan to enhance brand awareness and engagement through targeted communication efforts.

The project deliverables will include a comprehensive brand management strategy document that outlines the proposed brand positioning, key messaging, and visual and verbal identity guidelines. Additionally, students will provide a detailed brand communication plan that includes tactics for increasing brand awareness and engagement. The final deliverables will be presented in a professional report and a presentation to Herb Immortal Inc.'s management team.

Deliverables include:

- Brand audit report

- Target audience and market segment analysis

- Brand positioning statement and key messaging

- Visual and verbal brand identity guide

- Brand communication plan

- Final report and presentation

Regular Check-ins: Scheduled meetings with staff for guidance and feedback.

Tool Access: Provision of necessary design and analytics tools.

Data Access: Access to market research and consumer insights.

Company Resources: Use of brand assets and communication with company teams.

Feedback: Ongoing feedback on work to ensure quality.

Presentation Review: Help with preparing the final presentation.