Common Owner is an online Funding Portal startup that facilitates investments in real estate projects and businesses through online crowdfunding. We want to better understand and size our target market and the overall market, so we can uniquely position ourselves within our industry and in front of potential investors for our pre-seed round.

We would like to collaborate with students to conduct market research and competitive analysis.

This will involve several different steps for the students, including:

• Familiarizing themselves with our company’s values, products and services.
• Researching our target market and market potential.
• Researching the industry and competitive landscape.
• Recommending strategies to improve our positioning, brand, products and services (i.e. SWOT analysis)

Bonus steps in the process would also include:

• Recommending strategies to differentiate ourselves from our competition.

By the end of the project, students should demonstrate:

• Familiarity with our company’s products and services
• Understanding of our target market and market potential
• Understanding of our industry and competitors
• Recommendation of strategies to improve our company’s services

Bonus steps would include:

• Identifying our company’s competitive advantages

Final deliverables should include

• A final report including market research data, competitive landscape analysis, strategic recommendations, and any other notable findings,
• A presentation on how you achieved the deliverables of this project

Students will connect directly with us for mentorship throughout the project.

Students will get to see how a highly regulated financial services startup has to operate in the U.S.

We will be able to provide answers to questions related to:

• Our products and services
• Our expertise in commercial real estate financing
• Our expertise on equity/debt crowdfunding
• Our current understanding of the market
• Input on choices, problems or anything else the students might encounter.