Herb Immortal Inc. aims to enhance its product's user experience by leveraging the creative potential of UX design students. The project focuses on addressing real-world challenges through innovative, user-centered solutions. Students will engage in an iterative design process, beginning with comprehensive user research to identify pain points and opportunities for improvement. They will create user journey maps to visualize the current and ideal user experiences. The project will culminate in the development of high-fidelity prototypes that incorporate user feedback and usability testing insights. By aligning their efforts with Herb Immortal's strategic objectives, students will contribute to the product's success and gain valuable hands-on experience in UX design.

The project deliverables include a detailed user research report, user journey maps, and high-fidelity prototypes. Additionally, students will provide a usability testing report with actionable insights for further refinement. These deliverables will be presented in a professional format, showcasing the students' ability to apply classroom knowledge to real-world challenges and contribute to Herb Immortal's product development strategy.