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Fall 2021 Startup Marketing Plan - Section A

MGT2020
Closed
University of Lethbridge
University of Lethbridge
Lethbridge, Alberta, Canada
Roberto Bello
Professor
(6)
3
Timeline
  • September 13, 2021
    Experience start
  • October 2, 2021
    Project Scope Meeting
  • December 11, 2021
    Experience end
Experience
12/12 project matches
Dates set by experience
Preferred companies
Canada
Startup, Sole proprietorship, Incubator
Any industries
Categories
Market research Product or service launch Marketing strategy
Skills
marketing research business consulting marketing strategy research marketing plans
Student goals and capabilities

A group of student-consultants will use an iterative process to research, analyze, and then develop your workable marketing plan, specific to your goals, objectives, and budget,

Students
Undergraduate
Any level
55 students
Project
30 hours per student
Students self-assign
Teams of 5
Expected outcomes and deliverables

The group will submit a comprehensive marketing plan (report format).

Project timeline
  • September 13, 2021
    Experience start
  • October 2, 2021
    Project Scope Meeting
  • December 11, 2021
    Experience end
Project Examples

You provide feedback and engage with the students over the semester while they fully develop your marketing plan, combining strategic decision making with the creativity of entrepreneurial and design thinking. In addition to more traditional competitive analyses and marketing mix strategies they will also map customer journeys and develop customer personas to better focus your marketing plan.

As a startup you may not have the resources to fully develop your first marketing plan. Let these students, specialized in this area, do your first plan for you! If you already have a basic one, let them push it to the next level! Project scopes can include, but are not limited to:

  • identifying potential customer profiles
  • market segmentation analysis
  • creative promotional strategies
  • competitive analyses
  • researching potential partners and channels
  • pricing strategies, etc.
Companies must answer the following questions to submit a match request to this experience:

Be able to provide detail feedback and rank top projects

Be available to attend final presentations (most likely will be virtual) with the students.

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.