Social Media Strategy and Visual Content Development

The project aims to enhance Practice PPE Exams' social media presence and visual content strategy for 2025. The primary goal are Improve our social media strategy for 2025 Create visual consistency across our courses, website and messaging Allow our clients use our courses through a newly developed app.

Social Media Video Editing for Practice PPE Exams

The project involves editing video content for Practice PPE Exams to enhance their social media presence. The goal is to create engaging and concise video shorts from 8 hours of course video material, as well as edit 3-5 minute videos for daily posts. This project provides learners the opportunity to apply their video editing skills by making wise cuts, adding subtitles, and incorporating smooth transitions. The focus is on creating content that is visually appealing and easily digestible for social media platforms. By doing so, learners will help Practice PPE Exams reach a wider audience and improve their online engagement. The project is designed to be completed by a team of learners specializing in video production and editing, ensuring that the tasks are closely related and manageable within the given timeframe.

Content Strategy and Copywriting Enhancement

Practice PPE Exams is seeking to enhance its digital presence through improved copywriting across various platforms. The goal of this project is to refine and create compelling copy for the company's landing pages, newsletters, email sequences, and social media content. This project will allow learners to apply their knowledge of marketing and communication strategies to real-world scenarios. By analyzing current content and researching best practices, the team will develop a cohesive and engaging content strategy. The project will focus on creating clear, concise, and persuasive copy that aligns with the company's brand voice and objectives. Learners will gain experience in digital marketing, content creation, and strategic communication.

Social Media Content Analysis and Optimization

The project aims to enhance the effectiveness of Practice PPE Exams' social media strategy by analyzing and categorizing their 2024 social media posts. The team will review existing posts to identify patterns and create distinct "buckets" or categories of post types. By examining larger companies in the same industry, the team will gain insights into successful social media strategies and trends. The goal is to determine which content categories should be retained, modified, or replaced to improve engagement and reach. Then, the student can help repositing content from 2024 and create some new content for 2025 filling up a posting calendar. This project provides an opportunity for learners to apply their knowledge of digital marketing, content analysis, and strategic planning in a real-world context. The project is designed to be completed by a team of marketing students within 80 hours.