Level UP: Social Media Project for Non-Profit

Project Summary To develop social media content to build followers, engages supporters and helps us achieve organizational growth goals. Project Scope Create social media around the 4 pillars of our mission - Awareness, Education, Research and Support as well as increase donations. Project Objectives Analyze the presence of the organization on various social media (Facebook @CCHAforlife; Twitter @cchaforlife; Instagram @cchaforlife ) Help define our target audience and what type of content best performs/ on which platform Create a social media strategy for each SM channel that includes content calendar (cause/awareness days) to boost engagement, increase followers and increase donations Build a bank of evergreen social media content Determine weekly and monthly goals; what is the ideal number of posts per day/week Goal: Increase engagement, value added content and increase donations through social media campaigns and content.

Level UP: Non-profit fundraising toolkit development

Number of individual students required: 1 We would like students to help us with creating content that is aligned with our mission, vision and the charitable sector. We will ensure the student has a clear understanding of what these elements are for our organization. Objective: Research non-profit fundraising best practices and create a toolkit for 3rd party fundraising. The Toolkit needs to include branded marketing materials (such as posters, donation/pledge forms, brochures/flyers, press release etc) for various fundraising events (examples - lemonade stand, car wash, book sale, bake sale, BBQ etc), as well as instructional step by step guide of how to set up and deliver a fundraising event. All materials to be created and branded for our organization. Examples of similar toolkits include Plan Canada fundraising toolkit https://plancanada.ca/fundraise-resources; Because I am a Girl Lemonade stand toolkit https://plancanada.ca/pink-lemonaid; Salvation Army https://thriftstore.ca/sites/default/files/2019-05/donation%20kit-final.pdf; and Habitat for Humanity https://www.habitat.org/sites/default/files/gv_fundraising_toolkit.pdf are great examples of what we are looking for. Our goal at the end of this experience is: Fully developed and ready to launch toolkit product, as well as related marketing, website and social media communications to launch. Other duties the student may complete could include : general fundraising social media content; build up donation section on website; and improve the CanadaHelps donation pages We will communicate with our virtual intern using these communication tools: (list expected channels - eg. Riipen messaging, Google Meet, phone call, email) Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.

Strategic Planning

Project Summary Development of strategic plan. Project Scope Research, analyze and facilitate creation of innovative 3 year strategic plan to grow non profit and target multidisciplinary stakeholders to help advocate and support children and adults living with Congenital Heart Disease (CHD). Project Objective Research and analyze strategies to grow non profit and differentiate from competitors. Facilitate strategic planning session with board of directors Create road map and outline to move the organization to the next level.

Volunteer Program for Non-Profit

Project Summary To research and develop a volunteer recruitment and management program to helps us achieve organizational growth goals Project Scope Our organization is able to offer a class project for a team of students. Project Objectives Research methods for recruiting volunteers and develop recruitment strategy Outline volunteer onboarding/orientation program Framework and best practices for ongoing volunteer management