Competitor and Market Analysis

Current state: We have the first version of the app (iOS and Android) and have done several user tests. We want to continue doing BETA tests with our app from now until December 2019. And launch by the end of the year. The app will be available in English and Spanish. The project: The market of Educational Apps is crowded, we need your help advising us how we can set ourselves apart! We'll launch in early 2020 and understanding the market, our competitors, and what value proposition resonates most with our customers will be critical. We want to gain insights from student research and analysis as teams identify/analyze the key consumer wants & needs that the offerings in Social-Emotional Education available for parents to support their children meet , reveal how our competitors attract and keep customers, and propose how this knowledge can be used to grow our business. Our startup is based in Boston, MA and our primary market for launching is the US.

Advertising & PR Campaign Plan

Current state: We have the first version of the app (iOS and Android) and have done several user tests. We want to continue doing BETA tests with our app from now until December 2019. And launch in Q1 2020. The app will be available in English and Spanish. The project: The market of Educational Apps is crowded, we need your help advising us how we can set ourselves apart! We'll launch in early 2020 and need to create a communication / PR / Advertising campaign that resonates with our customers. We'll probably target first-time millennial parents in the US to start . We might include educators who focus on social-emotional learning . Our startup is based in Boston, MA and our primary market for launching is the US. The secondary market is Latin America.

Go-To-Market Strategy for Educational App Focused on Helping Parents Teach "Life Skills" to Kids

Go-To-Market Strategy for Educational App. to be Used at Home by Adults and Children (ages 5-10 years old). Current state: We have the first version of the app (iOS and Android) and have done several user tests. We want to continue doing BETA tests with our app from now until November 2019. And launch by the end of the year. The app will be available in English and Spanish. The project: We are optimizing the design now, but plan to launch by the end of the year. Students would help us size the market and create a Go-To-Market strategy. The activities in this project would include: Size market opportunity. Create go-to-market strategy. Pricing strategy. Support activities to build the business plan for investors. Some thoughts on ways to acquire customers Through social media and email groups for Parents Communities (English & Spanish), doing viral campaigns with recommendation incentives. Content marketing focused on advice about media, parenting & education. Homeschooling and stay-at-home parents are likely early adopters. We’ll seek alliances with schools too. We would love to reach partnerships with media companies, such as Comcast (X1), COX, Netflix, Amazon, Apple, etc, to help their customers with high quality content discovery and engagement. The goal By the end of the project, we hope to have: A Go-To-Market strategy ready to be used when we launch the app in the US (High Priority). Also have determined a pricing strategy that would maximize customer acquisition and long term profitability. Have a business plan that can be shared with potential investors.

Virtual Internship: Computer Science, CMS for mobile app.

Kind Screen is looking for motivated computer science students to help us build the Content Management System (CMS) that we’ll use to manage the exercises that will be uploaded into our educational mobile app. This is a critical component of our app because it facilitates the continuous creation and revision of content. The main users of the CMS platform will be educators or psychologists who write the content, they are the writers. The secondary user of the CMS will be an approver (admin) of the content that is submitted. The team working on this project (CMS) will report to Kind Screen’s CTO and CEO. Our CTO has over 15 years of experience leading software engineering teams. Our CEO also has over 15 years of experience in business, media, and education. We would be excited to work with a team of students and also contribute to their learning experience! To maintain consistency between the current developments inside Kind Screen, the students will be limited to the following technology stack: React framework, ideally with Typescript, for the web UI. Node.js + Express for the backend. Google Cloud Firebase Firestore