Jobque.ai Branding and Marketing Opportunity
Main contact

Institutions
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Vancouver, British Columbia, Canada
Project scope
Categories
Branding & style guides Market research Digital marketing Marketing strategy Social media marketingSkills
marketing strategies target audience performance reporting canva (software) airtable brand awareness typography brand management tone of voice marketingKey Objectives:
- Collaborate on Marketing Strategy
- Assist in developing and documenting a marketing plan that outlines goals, target audiences, messaging pillars, and tactical roadmaps.
- Research industry trends, competitor activities, and audience behavior to inform strategy.
- Execute Social Media Marketing Campaigns
- Create, schedule, and publish engaging posts on LinkedIn, TikTok, Twitter, and potentially Instagram or Facebook.
- Craft copy, design graphics (using Canva, Figma, or similar tools), and/or record short-form videos aligned with brand guidelines.
- Optimize posting schedules to maximize reach and engagement.
- Support Branding Initiatives
- Ensure all outbound content (social posts, graphics, videos) adheres to our visual identity (logo usage, color palettes, typography).
- Develop or refine brand assets (e.g., social media banners, profile headers, post templates).
- Collect and incorporate feedback from the marketing team to maintain cohesive brand voice and look.
- Drive Brand Awareness & Engagement
- Monitor and engage with our audience: respond to comments, participate in industry conversations, and foster community interactions.
- Identify and utilize relevant hashtags, trending topics, and platform-specific features (e.g., LinkedIn polls, Twitter threads, TikTok challenges).
- Recommend and help implement strategies to grow followers, increase post reach, and boost engagement rates.
- Measure & Report Performance
- Track key metrics (impressions, reach, clicks, likes, shares, comments, follower growth) using platform analytics or third-party tools (e.g., Hootsuite, Buffer).
- Prepare weekly or biweekly performance reports summarizing wins, learnings, and actionable recommendations.
- Conduct A/B tests on post formats, copy, or posting times and document results.
Marketing Plan Draft: Outline of goals, target personas, key messages, channels to prioritize, and a 3-month tactical calendar.
Content Calendar: A weekly schedule (spreadsheet or Airtable) listing post dates, platform, content type (image, video, text), captions, hashtags, and design status.
Social Media Assets:
- Minimum of 3 branded graphics per week (LinkedIn banners, Twitter images, TikTok cover frames).
- At least 2 short-form videos (15–60 seconds) per month showcasing product highlights, company culture, or educational tips.
Monthly Performance Report: Slide deck or PDF summarizing metrics, insights, trends, and recommendations for the following month.
Brand Guidelines Reference Sheet: One-page summary of logo usage, color codes, fonts, tone of voice, and best practices for social media.
Providing specialized knowledge in the project subject area, with industry context.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Jobque.ai is an AI-powered job search assistant. It monitors company career pages based on your search preferences and alerts you the moment a relevant job is posted — helping you apply early and beat the competition.
Main contact

Institutions
-
Vancouver, British Columbia, Canada