FitFriendMe, a fitness-focused social networking platform, aims to enhance its presence across multiple social media platforms. The goal of this project is to develop a comprehensive social media marketing strategy that effectively engages the target audience and increases brand awareness. Learners will analyze current social media trends, identify key platforms for FitFriendMe, and create tailored marketing content. The project will involve researching competitor strategies, understanding user demographics, and proposing innovative ways to leverage social media features. By applying classroom knowledge of digital marketing and social media analytics, learners will gain practical experience in crafting a cohesive marketing plan that aligns with FitFriendMe's brand identity and objectives.

The project deliverables include a series of visually appealing and engaging Instagram posts and stories that align with FitFriendMe's brand identity. Additionally, the team will develop a set of email campaigns designed to inform and engage the target audience. These deliverables will demonstrate the learners' ability to create cohesive and effective marketing materials that can be implemented by FitFriendMe