Marketing for Women & Non-binary Social Networking App
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Project scope
Categories
Branding & style guides Market research Social media marketingSkills
target market value propositions communication sales prospecting marketing market segmentation social networks social media search engine optimization auditingThe primary focus for the student will be:
- Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.
- Recommend changes to advertising and PR materials
- Investigate our competitive landscape; perform market segmentation to identify the ideal target market.
- Conduct an audit of our current social media presence and/or other current communication channel(s).
- Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility.
- Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content.
Our goal at the end of this experience is:
- For the student(s) to help us improve our brand's presence and capture greater market share.
- For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.
- For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.
- For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.
- For the student(s) to help us generate more traffic and revenue through search engines.
Students will work closely with the primary project manager who is supervising and available for questions. Daily check in calls (if wanted) will be provided and weekly targets to be hit.
We also have an extensive PR roadmap which will help the student(s) a lot.
About the company
About InPower
InPower is a social wellness platform on a mission to transform how we connect, grow, and support each other in the digital age. Unlike traditional social media, which thrives on outrage, isolation, and performative metrics, InPower creates a safe, emotionally intelligent ecosystem where real personal development, community healing, and peer-to-peer empowerment thrive.
We’re building the first-of-its-kind social platform designed around growth, not popularity combining real-time education, community accountability, expert support, and emotionally aware AI to guide users toward better habits, healthier relationships, and deeper self-understanding.
Our Vision
To create a world where every person feels safe, supported, and empowered to grow emotionally, mentally, socially, and even financially through a thriving ecosystem built on compassion, clarity, and community accountability.
What Makes InPower Different
Safety by Design – Group access is earned through skill-based badges (e.g., conflict resolution, non-judgmental communication). This encourages learning before belonging not punishment. Removed members are redirected to educational modules instead of being banned.
Emotionally Intelligent AI (Meeka) – Our AI assistant recognizes tone, sarcasm, and cultural cues. Meeka offers real-time rewording suggestions before harmful posts go live, helping users grow in the moment like a CBT-informed guide.
Expert-Led Ecosystem – Licensed professionals (therapists, coaches, educators) can run groups, offer courses, and book sessions. Their presence is central to our platform's credibility and emotional safety net.
Personal Growth Tools – From progress reports and daily check-ins to journaling, habit tracking, and educational paths, we give users real tools to move forward, not just scroll.
B2B Integration – InPower offers employer and university partnerships, emotional health programs, loyalty cards with partner discounts, and data-free surveys for ethical monetization and mutual value creation.
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