Our company provides education and training for small businesses. We want to create a blog to strengthen our marketing and support our clients.

We would like to collaborate with students to create blog posts that drive more traffic to our website.

This will involve several different steps for the students, including:

• Familiarizing themselves with our goals, target market, products and services.
• Recommending topics for our blog posts.
• Drafting blog posts relevant to our business.
• Revising blog posts based on feedback.

Bonus steps in the process would also include:

• Recommending ways to market our blog.

By the end of the project, students should demonstrate:

• Familiarity with our goals, target market, products and services
• Recommendation of blog post topics
• Drafts for relevant blog posts
• Revisions of blog posts

Bonus steps would include:

• Recommending blog marketing strategies

Final deliverables should include

• Blog posts.

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Our goals, target market, products and services
• Access to marketing assets, including brand guidelines, blog examples, and target market research
• Input on choices, problems or anything else the students might encounter.