The main goal for the project is to help à.pro.pro develop a strong online presence and generate effective social media content to boost sales, audience engagement, and drive growth. This will involve developing an online social media marketing strategy and content calendar.

- Analyze the current online presence of à.pro.pro and identify areas for improvement.

- Develop an online social media marketing strategy that aligns with the company's brand and goals.

- Create a content calendar outlining the type of content to be posted on various social media platforms and the schedule for posting.

- Provide recommendations for improving audience engagement and driving sales through social media.

- Present a comprehensive report outlining the developed strategy and content calendar, along with the rationale behind each decision.

Students will connect directly with us for mentorship throughout the project via telecommunications.

We will be able to provide answers to questions such as:

• Our current products and website design
• Our future products
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.
• access to all internal mood boards and photos
• raw footage of BTS and videos.

We would like to provide whatever the student may need to feel supported during this project.