Transition Salt Spring aims to motivate residents of the Southern Gulf Islands of BC to adopt water conservation practices in their private homes and local businesses. The region faces increasing water scarcity issues, and it is crucial to educate the community on sustainable water usage practices and tools. The goal of this project is to create an engaging and informative awareness campaign that highlights the importance of water conservation and provides practical tips for reducing water consumption. The campaign should leverage best practices from other water conservation programs in island communities. The outreach plan should target various media channels, including social media, local newspapers, and community events, to reach a broad audience. By the end of the project, the team should have a comprehensive strategy and a set of materials ready for implementation.

The project deliverables will include a detailed water conservation awareness campaign plan and a set of promotional materials. Specifically, the team will produce:

- A research report summarizing the best practices, language, messages and approaches used by other island communities who have successfully created water conservation campaigns for their communities.

-A comprehensive campaign strategy document outlining objectives, target audience, key messages, and media channels.

- A series of social media posts, including graphics and captions, designed to educate and engage the community.