Bright Nest Cleaning aims to expand its social media presence to drive lead generation and enhance its reputation across key platforms. The company recognizes the importance of a strong social media strategy in reaching potential clients and maintaining a positive brand image. The project involves analyzing current social media efforts, identifying areas for improvement, and developing a comprehensive strategy to increase followers and engagement. Learners will apply their knowledge of digital marketing and social media analytics to create targeted content and campaigns. The project will focus on platforms such as Instagram, Facebook, and Twitter, ensuring alignment with Bright Nest Cleaning's brand values and goals. By the end of the project, the team will have crafted a strategic plan that can be implemented to achieve measurable growth in social media presence.

The deliverables for this project include a detailed social media strategy document outlining recommended actions and content plans. Additionally, learners will provide a report analyzing current social media metrics and identifying key performance indicators for future success. The team will also create a content calendar with sample posts and engagement strategies tailored to each platform.