The main goal for the project is to develop engaging psychology content to post on LinkedIn in order to increase brand awareness and drive traffic to The Minded's online platform. This will involve several different steps for the students, including:

- Sincerely researching topics in psychology and mental health.

- Creating original and engaging content tailored to the LinkedIn audience, and reposting and expanding on instagram content.

- Developing a content calendar for regular posting.

- Analyzing engagement metrics and adjusting content strategy accordingly.

By the end of the project, students should demonstrate:

- Understanding of the target audience on LinkedIn.

-Good research skills in Psychology (will have to submit source used for every post)

- Creation of engaging and informative psychology content,

- Development of a content calendar for posting.

- Analysis of engagement metrics and adjustments to content strategy.

Final deliverables should include:

- A collection of engaging psychology content posted.

- A content calendar outlining when and what content will be posted.

-Overall engagement analytics

• one on one mentorship through routine meetings
• orientation + documents with full guidelines and instructions for completing the project
• contact info to reach out when help is required