The main goal for the project is to create dynamic and engaging long and short form videos to add to the company's social media pages, specifically YouTube, as part of their social media campaign strategy.

We believe in team collaboration and that every member has a tremendous amount to offer and should be involved in the creative process. As such, we encourage our newest team members to help us invent, dream, edit and conceptualize fun, cinematic and bold promotional spots for à.pro.pro.

This will involve several different steps for the students, including:

- Brainstorming and conceptualizing video ideas.

- Scriptwriting and storyboarding.

- Filming and editing the videos.

- Collaborating with team members to gather feedback and make necessary revisions.

By the end of the project, students should demonstrate:

- Ability to brainstorm and conceptualize engaging video ideas.

- Proficiency in scriptwriting and storyboarding.

- Skills in filming and video editing.

- Collaboration and communication with team members to gather feedback and make revisions.

Final deliverables should include:

- Completed long and short form videos ready for upload to social media.

- Documentation of the creative process, including brainstorming, scriptwriting, storyboarding, and feedback received.

Bonus:

A 6 month content calendar.

Students will connect directly with us for mentorship at any time throughout the project. We will be able to provide answers to questions such as:

• Our current products and website design
• Our future products
• Our customer and industry insights
• Input on choices, problems or anything else the students might encounter.
• access to all internal mood boards and photos
• anything they need assistance with to make them feel supported in this project.