Digital Content Creation

Closed
Mindflix for Athletes
Ottawa, Ontario, Canada
Chief Operating officer
(3)
3
Project
Academic experience
100 hours per student
Student
Anywhere
Intermediate level

Project scope

Categories
Videography Communications Digital marketing Creative writing Social media marketing
Skills
content creation competitive analysis social media digital content scheduling marketing tiktok editing writing management
Details

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization.

Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.

Deliverables
  • Create and curate high-quality and engaging content for social media platforms such as Instagram, TikTok, Facebook, and Twitter. This can include writing captions and scripts, creating graphics and videos, and editing photos and videos.
  • Research analyze industry trends, competitor activity, and audience preferences on social media platforms to inform content creation.
  • Monitor and report on the performance of content on social media platforms, using analytics tools to track engagement, reach, and conversions.
  • Identify and engage with influencers and potential brand ambassadors on Instagram and TikTok.
  • Assisting in the management of the company's social media accounts, including scheduling posts, responding to comments and messages, and monitoring analytics.
Mentorship

We will offer ongoing support to students throughout the project by providing regular progress meetings.

About the company

Company
Ottawa, Ontario, Canada
Sports & fitness

Mindflix for Athletes is an on-demand video platform designed to give competitive, recreational athletes and coaches, easy and affordable access to world-class performance and wellness content. It is the Netflix of performance and wellness content for athletes and coaches. The platform is highly user-friendly and is free to all athletes & coaches. Each athlete creates their own login and has access to the full series of video content 24/7/365 days a year. Each video “series” will include an important performance/wellness topic (over 40 topics), for athletes supported by videos lasting 3-6 minutes in length. Mindflix for Athletes will also feature sport specific live events and webcasts featuring professional and Olympic athletes as a complement to the on-demand video platform. The timing is ideal for all involved to present an innovative performance and wellness solution for young competitive and recreational athletes and coaches.