Consider It Energy aims to enhance its online presence and drive traffic to its platforms by developing engaging content for social media channels such as Facebook and LinkedIn. The project involves creating a cohesive content strategy that aligns with the company's brand values and objectives. The team will analyze current social media trends and the company's target audience to craft compelling posts that increase brand recognition and engagement. This project provides an opportunity for learners to apply their knowledge of digital marketing, content creation, and social media analytics. The tasks include researching effective content types, drafting post ideas, and scheduling content for optimal reach. The goal is to create a series of posts that can be used over a month-long campaign, ensuring consistency and relevance across platforms.

The deliverables for this project include a comprehensive content calendar outlining the proposed posts for Facebook and LinkedIn, complete with captions, hashtags, and visual content suggestions. Additionally, the team will provide a report detailing the rationale behind the content choices, supported by research on current social media trends and audience analysis. The final deliverable will be a presentation summarizing the strategy and expected outcomes, ready for review by Consider It Energy's marketing team.