Market Expansion Research for InPower App
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Project scope
Categories
Customer segmentation Marketing strategy Social media marketing Marketing analyticsSkills
marketing strategies market trend consumer behaviour market research researchThe main goal for the project is to conduct data and research on market expansion in different countries for the new InPower app. This includes understanding how to adapt costs and the most successful way to market to each country. The project will involve the following steps for learners:
- Researching market trends and consumer behavior in different countries.
- Analyzing the costs associated with expanding into each market.
- Developing a marketing strategy tailored to each country's unique characteristics.
- Identifying potential challenges and opportunities for market expansion.
By the end of the project, learners should complete the following tasks:
- A comprehensive report on market research and consumer behavior in targeted countries.
- A cost analysis for market expansion in each country.
- A detailed marketing strategy for each country.
- Recommendations for addressing potential challenges and leveraging opportunities in each market.
Final deliverables:
- A final report including all research findings, cost analysis, marketing strategies, and recommendations.
- A presentation summarizing the key insights and proposed strategies.
24/7 communication available with the Founder and CEO, an abundance of supporting documents and materials, and volunteer researches on hand if needed
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
About InPower
InPower is a social wellness platform on a mission to transform how we connect, grow, and support each other in the digital age. Unlike traditional social media, which thrives on outrage, isolation, and performative metrics, InPower creates a safe, emotionally intelligent ecosystem where real personal development, community healing, and peer-to-peer empowerment thrive.
We’re building the first-of-its-kind social platform designed around growth, not popularity combining real-time education, community accountability, expert support, and emotionally aware AI to guide users toward better habits, healthier relationships, and deeper self-understanding.
Our Vision
To create a world where every person feels safe, supported, and empowered to grow emotionally, mentally, socially, and even financially through a thriving ecosystem built on compassion, clarity, and community accountability.
What Makes InPower Different
Safety by Design – Group access is earned through skill-based badges (e.g., conflict resolution, non-judgmental communication). This encourages learning before belonging not punishment. Removed members are redirected to educational modules instead of being banned.
Emotionally Intelligent AI (Meeka) – Our AI assistant recognizes tone, sarcasm, and cultural cues. Meeka offers real-time rewording suggestions before harmful posts go live, helping users grow in the moment like a CBT-informed guide.
Expert-Led Ecosystem – Licensed professionals (therapists, coaches, educators) can run groups, offer courses, and book sessions. Their presence is central to our platform's credibility and emotional safety net.
Personal Growth Tools – From progress reports and daily check-ins to journaling, habit tracking, and educational paths, we give users real tools to move forward, not just scroll.
B2B Integration – InPower offers employer and university partnerships, emotional health programs, loyalty cards with partner discounts, and data-free surveys for ethical monetization and mutual value creation.
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