Project Description: Business Plan Development for Resilient Hearts Inc.

Resilient Hearts is seeking the expertise of senior university students to develop a comprehensive business plan that will help the organization achieve its strategic goals and expand its impact. This project will leverage students' skills in exit strategies, competitive analysis, financial planning, business planning, preparing executive summaries, marketing planning, management, and innovation.

Main Goal:

The primary objective of this project is to develop a comprehensive 15-20-page business plan.

Project Scope and Expectations:

Company Overview:

Resilient Hearts is a social enterprise based in Calgary, Alberta. We empower young adults with developmental disabilities by equipping them with essential skills for independent living. This project offers students an opportunity to gain insights into our company culture, values, and the impactful work we do.

Project Scope:

The project will involve the following key areas:

1. Market and Competitive Analysis: Research and analyze the industry landscape, including competitors, market trends, and potential opportunities and threats.
2. Financial Planning: Develop detailed financial projections, budgeting, and funding strategies to ensure financial sustainability and growth.
3. Business Planning: Formulate a detailed business plan covering all aspects of the organization, from operations to strategic initiatives.
4. Executive Summary: Prepare a concise and compelling executive summary that highlights key aspects of the business plan.
5. Marketing Strategy: Create innovative marketing strategies to enhance brand visibility, community engagement, and overall market presence.
6. Management and Operations: Propose effective management practices and operational improvements to optimize efficiency and effectiveness.
7. Innovation and Growth Strategies: Identify innovative solutions and growth strategies to address current challenges and leverage new opportunities.
8. Exit Strategies: Develop potential exit strategies for investors and stakeholders.

Final Deliverables:

A 15-20 page comprehensive business plan that includes:

1. Executive Summary: An overview of the business plan, including key objectives and recommendations.
2. Company Description: Background information on Resilient Hearts, including mission, vision, and values.
3. Market Analysis: Detailed analysis of the industry, market trends, and competitive landscape.
4. Organization and Management: Structure of the organization, including roles and responsibilities.
5. Products and Services: Description of the main products and services offered by Resilient Hearts.
6. Marketing and Sales Strategy: Strategies for marketing, sales, and customer engagement.
7. Financial Plan: Financial projections, budget, and funding strategies.
8. Operational Plan: Overview of day-to-day operations, including processes and logistics.
9. Exit Strategy: Potential exit strategies for investors and stakeholders.
10. Appendices: Additional supporting documents and data.

This project offers senior university students a unique opportunity to apply their skills in a real-world setting, contributing to the growth and sustainability of Resilient Hearts. The collaboration will not only enhance the students' practical knowledge but also provide Resilient Hearts with a strategic roadmap for future success.

• Students will connect directly with the employer for mentorship and project completion.
• Employer can offer weekly check-in meetings along with email/phone support for explaining the Resilient Hearts Program and answering any questions that may arise during this project.
• Employer can provide also a reference/appreciation letter for the students.