Katarina Apet Style and Image Consultant is in the process of complementing its services with a line of innovative cosmetics products utilizing the latest research on absorption technologies to enhance the effectiveness of topical formulations.

We need to have a better understanding of competitive skin absorption technologies and assess their awareness by the target audience.

This project will include:

• Identification of our current competitors with product offerings with enhanced absorption
• Identification of potential future competitors (eg. a large company in a similar industry that may enter the space)
• The creation of a matrix identifying features of absorption technologies available on the market
• A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.
• Blogging on the competitive absorption technologies, their strengths and weaknesses.

We will give you access to organizational assets to support this project and suggest names of competitors to research.

Objective

We hope to gain a comprehensive understanding of the competitors in the absorption technologies space and how we can differentiate ourselves through our product/service offering.

The project includes the following activities:

Market Research on the competitive technologies;

Competition Analysis

Report Writing on marketing strategies

Marketing Strategies to build awareness of absorption technologies

Blogging on the absorption technologies benefits

I will provide at least 5 hours of supervision and mentorship, regular meetings will be scheduled to follow on progress and to provide feedback..