Folium Labs Inc. is a biotech company focused on the development and marketing of nutraceutical and pharmaceutical delivery technologies and formulations. We are working on curcumin formulations to increase the absorption and bioavailability of this natural health ingredient in consumer products. We are looking for a competitive analysis report that would identify competitive technologies that exist to improve curcumin absorption and create more efficacious therapeutic products. Curcumin is known to have very poor absorption.

We will give you access to organizational assets to support this project such as brand collateral, and more.

Objective

We hope to gain a comprehensive understanding of the competitors in the curcumin formulations and how we can differentiate ourselves through our product/service offering, and our messaging.

The final deliverables will include:

• Identification of our current and future competitors that are focused on technologies to improve curcumin absorption.
• The creation of a matrix identifying features shared across the companies and technologies and those that are different.
• A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.

Students will connect directly with the employer for mentorship and supervision throughout the project for at least 5 hours.