Product Launch Go-To-Market Strategy

Closed
LIOHAN Inc.
Mississauga, Ontario, Canada
Crystal Wong Kruger
CEO
(28)
3
Project
Academic experience
100 hours per student
Student
Canada
Advanced level

Project scope

Categories
Product management Data analysis Competitive analysis Digital marketing Product or service launch
Skills
marketing strategies social media purchasing process marketing go-to-market strategy market size new product development commercialization
Details

We want to expand our product offering with a digital offering.


We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to:


1. Where is the best place to launch for early success (e.g. digital social media platforms)? What is the total market size for this opportunity?


2. Who are our closest competitors, and how do we differentiate ourselves?


3. How do we establish our brand: Build awareness, acquire customers, and defend any early success?


4. How do we design our product development roadmap to move from a 3rd-party "membership site" to our own digital platform?


We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.

Deliverables

During the project, students will work with the founder and team to understand our:

  • existing product assets,
  • current marketing strategy, and
  • help us refine and outline a detailed go-to-market strategy to take our clients (existing and potential) through our various product versions (pre-launch, beta, V1).


By the end of the project, students should demonstrate an:

  • Understanding of our company vision & direction and the importance of creating a go-to-market strategy
  • Understanding of the customer journey during the purchasing process, how the customer interacts with our company in different phases, and 
  • Recommendations in how we price our product versions as they are released
  • Recommendations for how to prioritize product features based on our client avatars and their stage in our customer journey map


The final deliverables should take the form of: 

1. A final report that outlines

  • Product positioning with a proposed pricing model
  • Platform and Product features
  • Product messaging with considerations to branding

2. A 60-minute interactive discussion to review the report and recommendations

Mentorship

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

  • Our products and services
  • Our current understanding of our target market
  • Input on choices, problems or anything else the students might encounter.

We will also provide access to our existing documents and digital marketing assets.

Supported causes
Good health and well-being

About the company

Company
Mississauga, Ontario, Canada
2 - 10 employees
Entertainment, Technology, Education

LIOHAN is an early-stage EduTainmenTech startup company that empowers families to Bond, Learn, and Create together.

We are all about creating memorable, magical, and inspiring experiences.