Working with the team from IITTI on the “Enhancing IITTI’s Marketing Strategy” project was a valuable and eye-opening experience. Patrick, the co-founder, was particularly responsive and deeply dedicated to the organization’s mission. His engagement with our team made the collaboration more impactful and encouraged us to think critically about the strategic direction of the initiative. I strongly believe in the importance of training and assessing human (or soft) skills, especially in today’s environment where AI is increasingly taking over many technical and task-based functions. IITTI’s focus on promoting global standards for human skills is both timely and essential. It was meaningful to contribute to a project that aligns so closely with that purpose. The client provided clear objectives and timely feedback, which helped us refine our recommendations and focus on the most relevant aspects of their marketing strategy. Their openness to student-led ideas and thoughtful input throughout the project gave us a realistic view of working in a purpose-driven, global context. This collaboration helped me strengthen my skills in stakeholder communication, strategic analysis, and solution design. It also reinforced the value of aligning business strategies with long-term human development goals. Overall, this was a highly rewarding experience, and I’m grateful for the opportunity to work with such a committed organization.