University College of the North
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Marketing Management

MGT.3051
Closed
University College of the North
University College of the North
The Pas, Manitoba, Canada
AO
ABAYOMI OREDEGBE
Assistant Professor
1
Timeline
  • September 18, 2021
    Experience start
  • September 21, 2021
    Project Scope Meeting
  • December 18, 2021
    Experience end
Experience
1/1 project matches
Dates set by experience
Preferred companies
Anywhere
Any
Any industries
Categories
Market research Marketing strategy
Skills
marketing strategy data analysis research
Student goals and capabilities

This semester students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.

Students
Undergraduate
Any level
25 students
Project
15 hours per student
Students self-assign
Teams of 2
Expected outcomes and deliverables

Students will submit a 10 page report including their research, analysis, insights, and recommendations.

Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.

Project timeline
  • September 18, 2021
    Experience start
  • September 21, 2021
    Project Scope Meeting
  • December 18, 2021
    Experience end
Project Examples

Examples include but are not limited to:

  • Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
  • Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
  • Social Media: An analysis of how to leverage social media channels to reach different customer groups
  • Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
  • Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping.
Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone/virtual call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who is available to answer periodic emails or phone/virtual calls over the duration of the project to address students' questions.

Provide an opportunity for students to present their work and receive feedback.

Provide relevant information/data as needed for the project.